Where Strategic Communication Meets Emotional Intelligence
Shaping your brand's reputation through innovative PR and human-centred communication.
Who We Are
A collective of passionate thinkers who are convinced that meaningful communication starts with human connection. By merging data-driven approaches with a deep understanding of human emotions, we craft PR strategies that foster genuine relationships between brands and their audiences.
Our Approach
At HumYnd, we prioritise a nuanced approach to communications that respects and honours cultural considerations. We sculpt and safeguard your reputation with an efficient blend of holistic and ethical expertise in every communication we craft. Communication is one of the most powerful tools we have at our disposal. We communicate to evolve, test our boundaries, and overcome challenges. Our approach is, above all, human: both personal and adaptable. Our communication style evolves with the times, adapting to resonate with its audience and champion its cause.
A Message from our Founder
When I founded HumYnd, it was with the belief that communications could—and should—do more than inform or persuade. It should connect, inspire, and create lasting impact. With over a decade in the Middle East, I’ve seen firsthand the profound difference it makes when communication is approached with intention, cultural sensitivity, and integrity.
At HumYnd, we go beyond surface-level messaging. We bring depth, empathy, and strategic clarity to every project we undertake. Our work is driven by a desire to build genuine relationships, empower meaningful voices, and uphold the highest standards of ethical practice.
HumYnd is a commitment to elevating communication as a force for good. We honour the human behind every story, every message, and every decision. I’m proud to lead a team that brings heart, insight, and responsibility to everything we do.
Thank you for being part of our journey
– Hanae Ouakrime, Managing Director.